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Reebok Pump Omni Zone Grey / Royal / Black

The Pump Omni was born from Reebok's need to chart a new course after the massive involvement they had within the aerobics boom in the 1980's.

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Reebok Pump Omni Zone - Grey / Royal / Black

In 1987, at the height of the Reebok boom, the company felt it had the next big thing in athletic footwear – and it was right.

The idea, which was led by Reebok’s current Head of Advanced Concepts, Paul Litchfield, was to improve the fit of its sneakers, by utilising inflatable chambers that “pump up” – giving the shoe a custom fit. With no two feet being alike, it was believed that air could be the great equaliser – filling in those areas where the shoe could not with a snug, comfortable fit.

While this might seem like a logical and practical idea today, in the late ‘80s this was a unique, bold and perhaps somewhat far-fetched (some would say crazy) idea.

So, tasked with a huge challenge and tight timeframe, the team worked diligently to create what would become one of the most iconic shoes in history.

The biggest issue was how to keep the air stable in the flexible film pouches. The team looked outside the box and looked to the medical industry for inspiration and the Pump air bladder was created.

Reebok had what it needed to launch The Pump.

In late 1989, the shoe hit the shelves – at $170, which today is a steep price for athletic footwear, but back then was almost unthinkable.

But Reebok was not deterred.
It would launch a shoe that would change its brand, and the industry, forever.
People had never seen a shoe like it … and it took off immediately.

Reebok entered into an era where its marketing rivalled its product in terms of its daring and original approach.

They launched a now infamous TV commercial that showed two bungee jumpers – one in The Pump and the other in another brand’s footwear. One fell to his obvious demise, while the other – due to the unmatched fit The Pump provides of course – executed a successful jump

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