A newly slimmed down appearance shows off the classic Chuck Taylor sneaker - the Dainty from Converse.
If you were asked to name the oldest, most popular, best selling shoe of all time, the majority would assume this title would be held by industry giants such as Nike or adidas... how wrong they would be!
In 1908 the Converse Rubber Shoe Company in Malden, Massachusettes became established and by 1910 Converse had a production line of 4000 shoes a day. In 1917 this became the main turning point for the company with the aim of enhancing the performance of the wearer. The 'All Star' Basketball was introduced, the sport was only 25 years old.
In 1921, a Basketball player by the name of Charles Chuck Taylor walked into Converse complaining of sore feet, so Converse gave him a job! He strenuously went on continuing with his work until shortly before his death in 1969. The 'Chucks' soon became an icon of American sportswear and with such, a position it has maintained ever since with the likes of sports stars, rock stars, skaters and surfers frequently seen sporting Chucks!
The Converse All Star Chuck Taylor is undisputedly the king of the kicks, boasting sales of over 800 million pairs worldwide. Unlike any other shoe that eventually loses its popularity, the Converse All Star Chuck Taylor is as popular today as it was in 1923 when Chuck Taylor's name was stitched onto the patch, marking their birth. The shoes were not particularly popular until Basketball player Chuck Taylor adopted them as his preferred shoe. Since that date the original Chuck Taylors have not changed one bit.
So why has this iconic shoe lasted the test of time whilst others have disappeared off the radar? Perhaps it's the history behind them. The shoes found their place into every lifestyle the United States had to offer. It would be a hard task to walk down a busy city street and not find a pair of 'Chucks' walk past you.
They've donned the feet of small town Basketball teams and have graced the heels of countless movie stars. Historically, the All Star has also been a favourite in the music world and has been associated with a host of high-profile celebrities and bands, including The Ramones, The Strokes and Snoop Dogg.
Converse All Stars are more than just shoes or a fashion statement. The history of Converse shoes spans the history of 20th century America and the evolution of Basketball. They were able to revolutionize the sport of Basketball and took a front seat in witnessing the birth of rock n' roll.
A staggering sixty percent of all Americans own or have owned at least one pair of Converse shoes!
The shoes make no apologies for what they are and always will be. They're a fashion statement like no other. In an industry where products continue to develop, Converse All Stars, in their simplicity, have managed to remain cool throughout the years.
People have always said, if you don't respect Chucks then you're not a true sneaker fan. It's hard to argue with that. The design is timeless and they will forever be a pure classic.
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