Discover New Balance at Pro-Direct Select. Including get trainers such as the 420, 574, 360 and 670.

New Balance was started in 1906 by William J Riley as a trainer designed for comfort for workers on their feet all day. New Balance still holds this principle highly as comfort is something we all connect New Balance with. New Balance holds onto its history through the numbering system that owes its origins to a man named Arthur Heckler. Instead of naming the different shoe models, Heckler chose to number them because he wanted to place an emphasis on the New Balance philosophy, not any one particular shoe. To this day, that philosophy is upheld as model numbers are advanced to incorporate new technologies and designseated in 1966 by two Swiss brothers determined to create trainers with the strength and comfort they knew from mountain climbing shoes.