New Balance 574 - Biking Red
Step back into classic retro-style with this New Balance 574 Flimby running shoe. This model features a leather upper for a premium look and an ENCAP® midsole for added support.
Details and Technology
C-CAP® midsole provides cushioning and support
Suede/Mesh upper is lightweight and breathable
A Solid Rubber Outsole provides long-wearing durability
New Balance launched its UK manufacturing facility for technologically innovative footwear 22 years ago. Against the trend, which has seen many of its competitors moving production overseas, the company remains committed to manufacturing in Britain, and has now been rewarded for its creativity, ambition and endeavour with a Queen's Award for Enterprise.
Currently New Balance, which employs over 210 people at its site in Flimby, Cumbria, and produces over 28,000 pairs of shoes a week, derives nearly 90% of sales revenues from exports, with 40% of all footwear sold going to European markets.
New Balance shoes have been available to the British market since 1979 when they were distributed by Fleetfoot, a company run by Olympic Gold Medalist, Chris Brasher. Once the brand became established in the running market, it was time to develop domestic manufacturing, a key philosophy of New Balance. Thus, in 1982 New Balance's first factory in the UK opened in the North West of England in the picturesque Lake District.
Situated on the coast of Workington, Cumbria, the New Balance production unit initially employed 40 people. Work progressed there throughout the 1980's and up until 1991 when the factory was relocated to a larger, more modern premise at a nearby town called Maryport.
The UK factory is a real success story, continuing to grow as demand increases. Currently employing a production team of over 210, production runs at around 28,000 pairs of shoes a week with demand for even more.
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