Fila - Positano Vivo - Mens Shoes - Gardenia - Mens Footwear

Fila - Positano Vivo - Mens Shoes - Gardenia

These classic looking court trainers from Fila offer a low profile design on a leather and suede upper. The upper is constructed with multi panels from both leather and suede with an embroidered Fila Vintage logo to the outside panel. A cushioned insole with a Fila Vintage applique for that added branding touch.

Fila was founded in 1911 by the brothers Fila in Biella (Piemont, Italy). Until 1973, the company`s focus was on manufacturing undergarment. That year marked the transition from a traditional pants maker to a high-quality, innovative and globally successful major manufacturer of athletic apparel. It was the dawn a of new age not only in Fila`s own history, but also in sports fashion history in general. Two people were responsible for Fila`s new business alignment: General manager Enrico Franchey and fashion designer Pier Luigi Rolando. Their strategic analysis yielded that tennis offered particularly big creative potentials for the newly aligned sportswear manufacturer. Tennis was still “all white” back then, but potentially open to colours, perfect for establishing new design concepts that would easily attract public attention.